Why Graphic Design Is Vital to Your Marketing Strategy

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I’m sure you know that the visuals that represent your business are important. But do you realize HOW important graphic design can be? Let’s take a closer look at why you should have a strong focus on graphic design for your next marketing or social media campaign.

1. Build Connections and Brand Recognition

Sony, Microsoft, Apple, Amazon, NBC. Do those names almost immediately make you think of their logos and marketing materials? This is the power of brand recognition at work. In its simplest form, it is the basic reputation your business or brand builds over time. At a more advanced stage, it allows consumers to identify your brand, products and offerings quickly among a sea of competition.

Apple is a great example of a company that has worked to build a recognizable brand. In fact, millennials feel the strongest emotional bond to Apple partly because of its graphic design. Its sleek website is a graphic design choice that puts the products in the forefront. Plus the signature apple logo is included on all products and even used as the home button on Apple’s website.

Graphic design and visual content form the basis of this recognition and connection-building process. It is the power of persuasion at its finest, and it’s absolutely necessary to succeed in today’s market.

People form a first impression of something within a mere 50 milliseconds of viewing it. You need to be fast and bold if you want to grab their attention.

2. Communicate with Clients Better

Content, in general, is designed to do one thing — get a message across to your audience. You may go about achieving this in many different ways such as emails, blogs, infographics, images, social media or videos to name a few.

You are essentially creating visual aids to represent and communicate your ideas to the general audience. You know the saying a picture is worth a thousand words. When used appropriately, an image or visual content can portray and communicate much more than a block of text.

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