Someone has said, “A picture speaks a thousand words”. This fact was never more true for anyone else, but for graphic designers. Graphic design is a process of communicating with your target customer using tools like typography, photography and illustration.
Common uses of graphic design can be found in corporate designs in the form of logos and branding, editorial design for magazines, newspapers and books, environmental design, communication design, product packaging and signage. It also includes advertising and web designing.
Graphic design has wide reaching applications. It has application in road signs, interoffice memorandums, reference manuals, selling products or ideas, logos, colors, packaging and branding too. Other applications of graphic design include the entertainment industry, vinyl album covers, opening and closing credits in filmmaking, artwork used for designing T-shirts. It is also an important part of information design. This information could be for newspapers, magazines, blogs and television. It could also be for film documentaries, illustrating news stories on the web, data visualization, and information graphics.
Who Is a Graphic Designer
A graphic designer is one who creates and combines symbols, pictures and text to communicate ideas and messages. A typical graphic designer uses all the three tools namely typography, page layout techniques and visual arts techniques to make visual compositions. A graphic designer is an important member of the branding team. In other words, a graphic designer is a professional within the graphics design and graphics arts industry who communications through images both in still and moving communication media.