26 Essential Graphic Design Terms for Non-Designers

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Branding Terminology

Branding is all about leaving a lasting impression, and design is a big part of that initial gut reaction.

From your company’s logo to the colors you use across your marketing materials, over time you become more and more recognizable.


An icon is a simple way to get an idea across to a viewer. Icons are used frequently to simplify and set apart text in web design, and are not to be confused with a logomark (see below).


A logomark, or brandmark, is a symbol representing a brand. Typically logomarks are abstract shapes or simplified representations of something, and they do not contain the name of the brand.

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