As they say, “everything old is new again,” and 2018 will be a year of modernizing graphic design trends from the past and diverging from the (literally) flat design landscape of recent years. Minimalism and simplification will stick around, but expect to see some old favorites make their return to the limelight with modern, updated looks.
If you’re feeling fashionable and want to add some contemporary flair to your designs, check out these 10 graphic design trends that will wow your customers in 2018.
Here are 10 graphic design trends to watch in 2018
- Responsive logos
- More depth (with semi-flat design)
- Dashing duotones
- Palettes & patterns inspired by the 80’s & 90’s
- Movement: animations & GIFs
- Bold typography
- Custom graphic art and illustration
- Authentic photography
- Highly-detailed vintage
1. Responsive logos
It’s been 10 years since responsive design began to revolutionize the web, and since then it has become the industry standard. The rapid rise of mobile browsing (and an endless assortment of devices and screen sizes) has created critical usability issues for traditional websites. Designers and developers began experimenting with various ways to make designs adapt to the user’s device as a one-website-fits-all solution. This laid the groundwork for what would become known as “responsive design.”
The idea of altering logos to meet the same user demands has largely remained unthinkable… until now. Companies have been refreshing their logos into modern, simplified versions over the past few years and responsive logo design is the logical next step in meeting the demands of today.
Select examples from “Responsive Logos”. Via Joe Harrison
Digital and interaction designer Joe Harrison created an experimental project called “Responsive Logos” to explore the creation of scalable logos for some of the world’s biggest brands.