Animations and GIFsss
Moving images such as GIFs are taking the online world by storm. An image with movement attracts more people than a static one.That’s why people are expecting to see more GIFs across their news feeds and emails. A GIF is basically made up of several images that are combined together to create a short looping visual. Not only is it interactive and absolutely riveting, a GIF conveys information much more effectively than a single image.
GIFs and animations play a key role in communicating ideas, concepts and processes while making content more engaging for users. You can take advantage of this trend and grab attention of more people to your emails, newsletters, illustrations, icons, logos and even ads.
Cinemagraphs are either videos or animated GIFs that have components that move. They are basically still images with a repeating video loop for only a selection of the photos. Some people prefer Cinemagraphs over GIFs as they are more elegant, attractive and tell stories in a more creative way.
This is an amazing approach to design that is making a comeback and we are expected to see more of them in websites, mobile apps and social media marketing campaigns in 2019